Spend vs Conversions
Daily performance — last 14 days
Spend by country
Top GEOs — last 30 days
Top campaigns
| Campaign | Status | Objective | Spend | CPA | ROAS | Conv. |
|---|
| On/Off | Campaign | Status | Objective | GEO | Budget/day | Spend | Conv. | CPA | ROAS |
|---|
Campaign name
Use your naming convention, e.g. GEO_Product_Objective_Date
Advertising objective
Smart+ audience AI AUTOMATION
AI-automated audience targeting — budget stays at ad group level (ABO)
Campaign budget optimization (CBO)
Let TikTok distribute budget across ad groups automatically
Ad group name
Optimization location
Where do you want to drive results?
Targeting
Budget & schedule
Run ads only 09:00–23:00 (COD call-center hours)
Bidding & optimization
Identity
Creative
Upload video creative
9:16 vertical · MP4/MOV · ≤500MB · min. 720p
Review before publish
Multi-account launch SMART+ BULK
Same campaign + ad group on every selected ad account — only the creatives change. Pixel, identity & CTA are resolved automatically per account.
Campaign & ad group settings
Each value creates an ad group with that target CPA — same settings, only the cost cap changes.
Ad accounts
Select every account this campaign should launch in
Ad — common settings
Identity, pixel and optimization event are picked automatically on each account (first TikTok-account identity + first pixel).
Launch matrix (6–10 creatives per campaign recommended)
| # | Ad account | Structure | Pixel / Event | Creatives | Status / Progress |
|---|
Country spend FLEET TOTALS
Type your GEO tags (the text you put in campaign names — e.g. ES for Spain), pick a period, and get the total spend per country across all your ad accounts.
Spend by country
| Country | Campaigns | Spend | Share | Conv | CPA |
|---|
Automated rules AUTO-PILOT 24/7
Rules run on your server every 15 minutes, 24/7 — no need to keep this page open. Matching campaigns/ad groups get paused on TikTok automatically. (TikTok's native rules don't support Smart+ ads — error 779412 — so the server does the job instead.)
Checking server auto-pilot…
Create rule
Example COD kill-rule: Spend ≥ 10 AND Conversions ≤ 0 → Pause
Appearance
Dark or light interface — saved on this device
TikTok Business Center
Link your Business Center to sync campaigns, pixels & audiences
Manual linking — paste auth code or access token
Your App ID & secret are in business-api.tiktok.com/portal → My Apps (log in with the same account as your Ads Manager). No app yet? Create one there — approval usually takes ~1 day. The secret never leaves this machine — it's stored in your browser and only used by the local server to call TikTok's API.
Ad account
Default campaign settings
Pre-filled in the creation wizard